Monday, 28 November 2011

Build a movement not a message

• Build communication on cultural insights (make your communication inspiring and relevant to what’s important and really happening in people’s lives).

• Focus on a one core creative idea - Bigger, Better, Fewer, Further. Take one big idea and make it stretch.

• Have conversations and make an emotional connection.

• Evoke emotions don't portray them – don’t show people your version of happiness allow them to download it for themselves.

• Tell stories.

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